A style
that is popular in a given time and place is known as a fashion. The term is
most often used in talking about clothing.
It can, however, be applied to a wide variety of other things—haircuts,
household decorations, and automobiles, to name just a few.
The world
of fashion is taking a new generation by storm. And this generation is young,
small and tender. Kids fashion is becoming big, getting all the attention from
designers, companies and well yes the parents. The main advantage of fashion
for kids is how large the choice roster is. You can literally dress a kid with
an empty barrel and some wooden shoes and he will still probably look good.
Earlier fashion predominantly used to cater to adults needs, but in modern days with the kind of exposure kids get they are equally self-conscious and aware of their looks and aesthetics. The fashion industry now caters to children's designer clothing. Young children can now enjoy a varied and extensive range of fashion clothes, which helps them to set a fashion trend of their own.
Earlier fashion predominantly used to cater to adults needs, but in modern days with the kind of exposure kids get they are equally self-conscious and aware of their looks and aesthetics. The fashion industry now caters to children's designer clothing. Young children can now enjoy a varied and extensive range of fashion clothes, which helps them to set a fashion trend of their own.
Soft,
comfortable, easily wearable, breathable are some of the features which should
be there in all kids clothes. Kids wear are further classified as per it's
functionality into-Casuals, Daywear, Nightwear, Sportswear, Party wear and
high fashion wear. These occasional garments are the main sections retailers
and designers concentrate on which fetch them maximum profit, focusing on
manufacturing luxurious garments for children in various styles and prevailing
trends.
There are
many reasons why this segment holds tremendous potential. With the rise of
incomes, more and more nuclear families in India are opening up their purse
strings to splurge on kids' clothes and accessories. Special occasions, from
birthday parties to festivals, offer big opportunities for the retailers.
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